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Virtual Reality and Augmented Reality Market, By Component (Software and Hardware), By Application (Healthcare, Gaming, Energy, Automotive, and Enterprise) and Geography (NA, EU, APAC, and RoW) – Analysis, Share, Trends, Size, & Forecast From 2014 – 2
Author:sino    Source:Sino-report    Number of clicks :     Update time:2019-03-17 13:49
The virtual reality and augmented reality market is estimated to represent a global market of USD 9.3 billion by 2017 with growth rate of 41.9%.
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REPORT HIGHLIGHT

The virtual reality and augmented reality market is estimated to represent a global market of USD 9.3 billion by 2017 with growth rate of 41.9%. 

Market Dynamics

Virtual reality is artificial surrounding technique, created with software program. It is supplied to the end-user in a manner that the person accepts it as real surroundings. Unlike virtual reality that creates a complete virtual environment around, augmented reality put together virtual objects into existing real surroundings. Whereas combination of virtual and augmented reality is termed as mixed reality. The VR and AR industry is on a growth trajectory owing to the technology breakthroughs. This technology has been around for decades but has hit the market just a few years back. There has been a several research activities undergoing in this area and a number of prototypes were made for the development of novel applications and products. This technology was a very niche some years back, however, the companies have realized the need for a new content technology and are now leveraging the same to the end-consumers.

As of now, several products are commercially available and the industry is witnessing an immense growth in the demand for products and applications. Until now, VR/AR has largely been used in entertainment purposes. However, the application of this technology is applied in a wide variety of industries, such as tourism, medicine, retail, and manufacturing. Such factors, would in turn, boost the industry growth to great extent. However, in contrast to the profound benefits of AR/VR technologies, some serious threats to the physical and emotional wellbeing of the users are also noticed after product usage. A certain percentage of users have experienced stress and anxiety after using VR headsets. Other negative health issues such as retinal radiation, motion sickness, and severe eyestrain are also noticed. Such health concerns will pull back the market growth over the study period. Furthermore, as per the various research studies, there is an insufficient virtual reality game content available commercially, which can be the major obstacle for the industry development.

Component Takeaway

In terms of components, the market is categorized as software and hardware. Software platforms and toolkits used in virtual reality are an essential part of the industry. As the technology advances, there will be an increasing demand for better software and toolkits for ease of access and development of various applications. Further, advancement will reduce the cost of the development and increase sophistication of the device to carry out multiple actions, driving the segment growth.

Application Takeaway

Application wise, the market is divided as healthcare, gaming, energy, automotive, enterprise and others. Additionally, AR and VR have already begun making inroads into medical training, surgical suites, physician’s offices, and home care situations. Among the different applications, healthcare and automotive sectors captured significant revenue share in 2017, anticipated to grow with promising CAGR over the study period.

Regional Takeaway

Regionally, the market is dominated by North America and European countries. However, Asia Pacific region exhibits great potential for this market. With subsidy schemes being introduced and trade associations being set up, a strong business environment is taking shape in developing regions that can contribute to the growth of VR/AR businesses. For instance, in Japan, the Ministry of Economy, Trade and Industry (METI) provides subsidies (Maximum of 10M yen per project) for the costs involved in creating advanced content creation technologies. In Asian countries, South Korea also exhibits strong potential in AR/VR market. As per the Korea VR-AR Industry Association, the South Korean VR market was estimated at US$ 1.1 billion in 2016 and is projected to grow with strong growth rate.

Key Vendor Takeaway

Some of the prominent players are Microsoft, Google, Sony, Samsung Electronics, Infinity Augmented Reality Inc., Blippar.Com Ltd., and Daqri. As per the report statistics, Sony grabbed first place in terms of device shipment, followed by Oculus and HTC. In 2017, Sony shipped around 1.7 million units, Oculus shipped 700,000 and HTC shipped 500,000 units worldwide.

The market size and forecast for each segment and sub-segments has been considered as below:

  • Historical Year – 2014 & 2016
  • Base Year – 2017
  • Estimated Year – 2018
  • Projected Year – 2025

TARGET AUDIENCE

  • Traders, Distributors, and Suppliers
  • Manufacturers
  • Government and Regional Agencies and Research Organizations
  • Consultants
  • Distributors

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

MARKET, BY COMPONENT

  • Software
  • Hardware

MARKET, BY APPLICATION

  • Healthcare
  • Gaming
  • Energy
  • Automotive
  • Enterprise
  • Others

MARKET, BY REGION

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • India
    • China
    • Rest of APAC
  • Rest of the World
    • Middle East and Africa
    • Latin America
    • TABLE OF CONTENT

      1. VIRTUAL REALITY AND AUGMENTED REALITY MARKET OVERVIEW
      1.1. Study Scope
      1.2. Assumption and Methodology 
      2. EXECUTIVE SUMMARY
      2.1. Key Market Facts
      2.2. Geographical Scenario
      2.3. Companies in the Market
      3. VIRTUAL REALITY AND AUGMENTED REALITY KEY MARKET TRENDS
      3.1. Market Drivers 
      3.1.1. Impact Analysis of Market Drivers
      3.2. Market Restraints
      3.2.1. Impact Analysis of Market Restraints
      3.3. Market Opportunities
      3.4. Market Future Trends
      4. VIRTUAL REALITY AND AUGMENTED REALITY INDUSTRY STUDY
      4.1. Porter’s Analysis
      4.2. Market Attractiveness Analysis
      4.3. Technology Overview
      4.4. Regulatory Framework Analysis
      5. VIRTUAL REALITY AND AUGMENTED REALITY MARKET LANDSCAPE 
      5.1. Market Share Analysis
      6. VIRTUAL REALITY AND AUGMENTED REALITY MARKET – BY COMPONENT
      6.1. Overview
      6.2. Software
      6.2.1. Overview
      6.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      6.3. Hardware
      6.3.1. Overview
      6.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      7. VIRTUAL REALITY AND AUGMENTED REALITY MARKET – BY APPLICATION
      7.1. Overview
      7.2. Healthcare
      7.2.1. Overview
      7.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      7.3. Gaming
      7.3.1. Overview
      7.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      7.4. Energy
      7.4.1. Overview
      7.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      7.5. Automotive
      7.5.1. Overview
      7.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      7.6. Enterprise 
      7.6.1. Overview
      7.6.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      7.7. Others 
      7.7.1. Overview
      7.7.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8. VIRTUAL REALITY AND AUGMENTED REALITY MARKET– BY GEOGRAPHY
      8.1. Introduction
      8.2. North America
      8.2.1. Overview
      8.2.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.2.3. U.S.
      8.2.3.1. Overview
      8.2.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.2.4. Canada
      8.2.4.1. Overview
      8.2.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.3. Europe
      8.3.1. Overview
      8.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.3.3. France
      8.3.3.1. Overview
      8.3.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.3.4. Germany
      8.3.4.1. Overview
      8.3.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.3.5. Rest of Europe
      8.3.5.1. Overview
      8.3.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.4. Asia Pacific (APAC)
      8.4.1. Overview
      8.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.4.3. China
      8.4.3.1. Overview
      8.4.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.4.4. India
      8.4.4.1. Overview
      8.4.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.4.5. Rest of APAC
      8.4.5.1. Overview
      8.4.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.5. Rest of the World
      8.5.1. Overview
      8.5.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.5.3. Latin America
      8.5.3.1. Overview
      8.5.3.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      8.5.4. Middle East and Africa
      8.5.4.1. Overview
      8.5.4.2. Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      9. KEY VENDOR ANALYSIS
      9.1. Microsoft
      9.1.1. Company Overview
      9.1.2. SWOT Analysis
      9.1.3. Key Developments
      9.2. Google LLC
      9.2.1. Company Overview
      9.2.2. SWOT Analysis
      9.2.3. Key Developments
      9.3. Sony Corporation
      9.3.1. Company Overview
      9.3.2. SWOT Analysis
      9.3.3. Key Developments
      9.4. Samsung Electronics
      9.4.1. Company Overview
      9.4.2. SWOT Analysis
      9.4.3. Key Developments
      9.5. Infinity Augmented Reality, Inc.
      9.5.1. Company Overview
      9.5.2. SWOT Analysis
      9.5.3. Key Developments
      9.6. Blippar.Com Ltd., 
      9.6.1. Company Overview
      9.6.2. SWOT Analysis
      9.6.3. Key Developments
      9.7. Daqri 
      9.7.1. Company Overview
      9.7.2. SWOT Analysis
      9.7.3. Key Developments
      *Client can request additional company profiling as per specific requirements
      10. 360 DEGREE ANALYSTVIEW
      11. APPENDIX
      11.1. Research Methodology
      11.2. Abbreviations
      11.3. Disclaimer
      11.4. Contact Us

      List of Tables
      Table 1 List of Acronyms 
      Table 2 Key Market Facts, 2014 – 2025
      Table 3 Market Drivers: Impact Analysis 
      Table 4 Market Restraint: Impact Analysis 
      Table 5 Market Opportunity: Impact Analysis 
      Table 6 PEST Analysis
      Table 7 Porter’s Five Forces Analysis
      Table 8 Company Market Share Analysis
      Table 9 Global Virtual Reality and Augmented Reality Market Analysis, Forecast, and Y-O-Y Growth Rate, 2014 – 2025, (US$ Billion)
      Table 10 Virtual Reality and Augmented Reality Market, by Component, 2014 – 2025 (USD Billion)
      Table 11 Virtual Reality and Augmented Reality Market, by Application, 2014 – 2025 (USD Billion)
      Table 12 Virtual Reality and Augmented Reality Market, by Geography, 2014 – 2025 (USD Billion)
      Table 13 North America Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 14 U.S. Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 15 Canada Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 16 Europe Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 17 France Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 18 Germany Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 19 Asia Pacific Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 20 China Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 21 India Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 22 Latin America Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)
      Table 23 MEA Virtual Reality and Augmented Reality Market, 2014 – 2025 (USD Billion)

      List of Figures
      Figure 1 Research Methodology 
      Figure 2 Research Process Flow Chart
      Figure 3 Comparative Analysis, by Geography, 2016-2025 (Value %)
      Figure 4 Regulatory Framework Analysis
      Figure 5 Virtual Reality and Augmented Reality Market, by Component, 2014 – 2025 (USD Billion)
      Figure 6 Virtual Reality and Augmented Reality Market, by Application, 2014 – 2025 (USD Billion)
      Figure 7 Virtual Reality and Augmented Reality Market, by Geography, 2014 – 2025 (USD Billion)

      SCOPE AND OBJECTIVES
      The objective of this report is to describe the market trends and revenue forecasts for the market for the upcoming years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends. 
      The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analysing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the market. The scope of this report covers the market by its major segments.

      KEY BENEFITS OF THE REPORT
      • The report presents macro and micro-level outlook regarding the industry. Thus, it becomes easy for our clients to perceive the business landscape and take a glimpse of their own standing in it.
      • Thorough analysis of relevant statistical data to estimate the market paradigms
      • Exceptional understanding of region and country specific markets. The report will answer some of the toughest questions regarding the market shares, sizes, forecasts, and growth specific to the countries.
      • Well-designed strategic framework analyzes the market movements including regional expansion, mergers & acquisitions, and new product developments

      RESEARCH METHODOLOGY

      Research methodology is developed on a combination of specialist industry analyst knowledge and in-country research experience. We employ data interrogation methodologies to generate new and meaningful analyses and insights. The research study includes extensive use of secondary sources, paid databases (such as Bloomberg, Dun & Bradstreet, and BusinessWeek) and directories, to identify and collect information, useful to understand technical, commercial and market-oriented aspects. Market data and information are also collected (but not limited to) from the secondary sources such as:

      • Official company’s website, financial and annual reporting
      • Government statistical data
      • Online publishing articles
      • Industry player’s investor presentations
      • Economic news articles
      • National and international trade associations
      • The financial, business, and mainstream press
      • Industry study groups and semiofficial sources
      • Informative channels related to the market topics

      * Gathering data through secondary sources is only the first step. The ability to cross-refer market data through available secondary            information often conflicting across multiple sources is a key aspect of the added value we provide

      In order to verify and validate secondary market data, we engage with the Key Opinion Leaders (KoL’s), operating in the respective markets, through phone calls, emails, and web-based survey responses. This platform help us validate our data in terms of accuracy and gain insight into the current market and future expectations. Furthermore, the obtained information guide us to understand several facets of the market with respect to manufacturers and buyers’ perspectives.In addition, to assign weights to all the relevant market dynamics and parameters and quantify their market impact for generating projected market growth rate, we used advanced machine learning algorithms in order to collate essential market data. The machine learning method utilizes algorithms such as regression, correlation, and decision tree, among others, to derive the desired output. This tool help us in deriving highly detailed forecasts, profound knowledge of product demand, and others.These collected data points are carefully filtered, analyzed, compared, and presented in an easy way to develop accurate research study. Furthermore, all collected data is subjected to undergo exhaustive review process at country level, regional level, and global level.

      Market Forecast

      Market forecast is primarily based on the year-on-year (YOY) growth rate. Data projection and future performance of each segment is analyzed based on the key aspects extracted from primary and secondary research results. Thus, data projection exhibits the assumption on how the market performs under microeconomic and macroeconomic parameters. Our market forecasting technique represents strategic conclusions which can play a crucial role for our client’s in making strategic marketing plans.For forecasting, the following parameters were considered:

      • Market drivers and restraints along with their current and expected impacts
      • Technological scenario and expected developments
      • Trends in the consumer behaviors
      • End-user industry trends

      We have assigned weights to above-mentioned parameters and quantified their market impacts using the weighted average analysis, to derive an expected market growth rate.

      Market Analysis

      Once the information is collected, and the forecasts are determined, we provide a clear written analysis of the market conditions. This includes detailed information on market segments regarding market drivers, market restraints, and market opportunities. These offer insights on different channel dynamics, brand preference, incidence/prevalence data, consumption trend, and technology upgradations.

      We also include supporting data from relevant awareness campaigns, new introductions, regulatory norms, government initiatives, and an industry player’s expansion in specific product segments. From a research perspective, this information explains and substantiates estimated data finding and forecast which helps us to improve the accuracy of the final report. This helps our clients to make better business decisions as they possess all the market information they require.

      Assumptions

      • The report provides the market in terms of USD million/billion at regional as well as country level
      • We have implemented a mixture of top-down and bottom-up approach to estimate the total market and market for an individual segment
      • We reviewed various publications from government and non-government organizations, analyst perspectives for different regions from the paid databases available to us
      • This data helped us extract historical data and market scenario for various countries
      • The total population of respective countries, end users, product demand, local presence of key players, and cost are considered to analyze market revenue
      • Fundamental industry dynamics, demand-supply ratio, and upcoming technological trends are considered for the forecast period.
      • Growth rates are estimated using correlation, regression, and time-series analysis
      • All market estimates and forecasts have been validated through exhaustive primary research with key industry participants and analyst perspectives
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